Baja California is one of Mexico’s most diverse states, offering a wide range of tourism experiences that cater to all tastes and nationalities. Visitors can immerse themselves in its rich cuisine, culture, natural landscapes, and ecotourism destinations, making it the perfect year-round destination.
This is why Baja California was selected to host the 49th edition of Mexico’s Tianguis Turístico 2025, a milestone that brings the event’s first-ever binational format and strengthens the Cali-Baja region’s position as both a national and international destination. The event takes place from April 28 to May 1 at the Baja California Center.
Beyond hosting the country’s most important tourism event, Baja California will showcase its municipalities and the many destinations they offer, including Playas de Rosarito.
Established as an independent municipality in 1995, Rosarito was previously part of its sister city, Tijuana. Known as “The traditional sun and beach destination,” it’s perfect for water activities like surfing and diving, and boasts the state’s only artificial reef.
Rosarito Highlights
Trails
Rosarito offers well-marked trails adhering to international standards, ensuring minimal environmental impact and a safe experience for hikers.
- Metropolitan Park Trail: This family-friendly trail is relatively easy, with gentle slopes and an estimated duration of 1 hour and 45 minutes over 4 kilometers. Along the way, you might spot local flora and even some mountain goats joining your hike.
- El Coronel Trail: A moderate trail with breathtaking coastal views from 735 meters above sea level. The 3.5 kilometer route takes approximately 3 hours and 45 minutes. Visitors are advised to bring water and hike with a companion.
- El Descanso Trail: A challenging 15.5 km loop that takes around 4 hours to complete. Far from the urban bustle, this trail is ideal for peace seekers. Trekking poles are a must for this route.
Gastronomy
Rosarito is renowned for its seafood, especially the famous Puerto Nuevo-style lobster, served with beans, rice, and handmade flour tortillas. Unique dishes like fried lobster burritos offer a different take on this delicacy.
Beyond seafood, Tacos El Yaqui has earned accolades from TasteAtlas for serving “The Best Carne Asada Tacos in the World.” Their juicy grilled meat, handmade tortillas, guacamole, and salsas attract both locals and tourists.
Portales de García is another popular spot, known for its fresh seafood dishes, cozy ambiance, and stunning ocean views, often resulting in lines of eager diners.
Baja-Med Cuisine: A Rosarito Creation
Since 1874, Rosarito’s coasts have attracted visitors for hunting and fishing. Today, its culinary diversity includes seafood, meats, and more.
Chef Miguel Ángel Guerrero pioneered Baja-Med cuisine, blending influences from Oriental, Mediterranean, and other Mexican regions, but using local Baja California ingredients. This culinary concept has gained international acclaim, boosting tourism in Rosarito as visitors seek its unique flavors.
Breweries
Rosarito is a haven for craft beer lovers, offering the perfect setting to enjoy a local brew with friends or family. No matter your taste, you’ll find a place that suits your preferences:
- Barra Vieja Tap Room: A chill spot with a rotating selection of beers.
- Edens Sin’s Brewing Co: Sample their medal-winning creations.
- Cervecería Los Reyes: Perfect for those seeking German style beers.
- Colectivo Surf Tasting Room: Enjoy your drink with a view of the ocean.
- Tinta Negra: Specializes in dark beers with a bohemian flair.
Click here to view a map featuring these and more great spots.
Rosarito Beach Hotel: A Living Landmark
Opened in 1924 thanks to Manuel Barbachano, the historic Rosarito Beach Hotel is a landmark on the coast. Guests can wander its iconic hallways or take a photo under the famous sign that reads: “Through this door pass the most beautiful women in the world.”
The hotel also gives access to the Rosarito Pier, which was renovated and reopened in 2022. It now welcomes thousands of weekly visitors eager to admire the sweeping views of the Pacific Ocean.
Rosarito Art Fest
Adventure and gastronomy aren’t the only things that make Rosarito special; art and culture also play a vital role in the city’s identity. Local galleries and stores showcase everything from vibrant paintings to stunning sculptures that capture the beauty of the region.
A clear reflection of Rosarito’s artistic heart is the renowned Rosarito Art Fest, an event that draws visitors from around the world.
The festival features literary presentations, artist showcases, gallery exhibits, and more, highlighting regional talent in a family and pet-friendly setting.
Adrenaline Adventures in Rosarito
For those seeking adrenaline and excitement, Rosarito offers plenty of extreme activities to get your heart racing:
- Surfing: Whether you’re a pro or a beginner, spots like Playa Raul’s cater to all levels with ideal waves.
- Ziplining: At Pikín Parque de Altura, enjoy a circuit of four zip lines 20 meters high, a 100-meter suspension bridge, and a 20-meter quick jump
- Diving at Uribe 121 Underwater Park: Advanced divers (level 3 and above) can explore an artificial reef home to over 30,000 marine species, created from a former Mexican Navy ship.
Nightlife
Looking to unwind and dance? No problem. Rosarito has a buzzing nightlife scene with bars, clubs, and beach venues that keep the party going well into the night.
Top spots include:
- Papas and Beer: The largest beach club in the Northwest, featuring seven bars, a pool, a mechanical bull, and nonstop music on multiple dance floors.
- Club Iggy’s: Just a few steps from the beach, this place is known for great drinks, spacious dance floors, and a fun crowd.
Rosarito and Yucatán Mayors Team Up to Promote Tourism
As part of the 2025 Tianguis Turístico, Rosarito Mayor Rocío Adame and Homero Novelo Burgos, Mayor of Valladolid, Yucatán, signed a cooperation agreement between their cities.
“I’m glad the 2025 Tianguis Turístico is a meeting point that allows us to build a future of collaboration, growth, and well-being for our communities,” said Mayor Adame.
The agreement aims to strengthen the economies of both cities, promote tourism, and share the cultural richness of both the Mayan and Baja Californian regions.
If you want to know what the 2025 Tianguis Turístico has to offer, don’t miss the public opening on Thursday, May 1, at the Baja California Center in Playas de Rosarito.
