The second day of the 2025 Tianguis Turístico (Tourism Tianguis) was bursting with color, culture, and business opportunities. With packed pavilions, artistic stands and a robust business agenda, this event continues to stand out as Mexico’s leading tourism platform.
The day got off to a strong start with several important news: Baja California and Nayarit signed a health and tourism partnership, Volaris launched a new route, the “El Cielo” resort earned a prestigious Diamond Certificate, Ensenada’s Fiestas de la Vendimia announced their 35th edition, and México Desconocido handed out its tourism awards.
These highlights set the tone for a dynamic day focused on state collaboration and the celebration of tourism experiences.
Explore Mexico State by State at Tianguis Turístico 2025
Walking through the halls of the Baja California Center in Playas de Rosarito is like embarking on a journey across the entire country. Each pavilion showcases the cultural richness and tourism diversity that define Mexico.
From Baja California’s incredible stand, through Sonora, Chihuahua, and Nuevo León, to the iconic callejoneadas of Guanajuato and Jalisco’s mariachi and tequila traditions, the Tianguis Turístico offers a captivating journey through Mexico’s cultural, historical, and natural heritage.
The tourism offerings from each state have captured the attention of both national and international buyers, sparking new opportunities and strategic partnerships.
A Culinary Journey Across Mexico
The Tianguis Turístico isn’t just a trade event, it’s also a sensory journey. From the moment you enter, the aromas and flavors of Mexico take over. Each state brings its culinary best, offering a feast that delights and surprises at every turn.
Baja California and Volaris Take Off
In a meeting between Governor Marina del Pilar and Volaris CEO Enrique Beltranena, both parties stressed the importance of strengthening Baja California’s connectivity to boost tourism and economic growth.
As part of this effort, Volaris announced a new route between Mexicali and Morelia route set to begin operations on July 5, complementing recent additions from Mexicali to Culiacán and Monterrey.
Beltranena highlighted that Volaris currently operates 35 routes connecting Tijuana and Mexicali, solidifying its position as Mexico’s largest airline. A partnership agreement between Volaris and the Baja California state government was also signed.
Celebrating Baja California’s Wine Industry
Wine also took the spotlight on day two. Baja California, responsible for 70% of Mexico’s wine production, officially presented the 35th Fiestas de la Vendimia.
This grape harvest festival will run from July 30 to August 24 in Ensenada, with the wine showcase set for August 1 at the Riviera Cultural Center. Around 80 wineries will present 160 wine labels. The program also includes food and wine pairing events, grape-stomping experiences, and the 25th “Dr. Ramón García Ocejo” Paella Contest.
Westin Tijuana Set to Open in 2026
Baja California Governor Marina del Pilar, joined by local Tourism Secretary Miguel Aguiñiga Rodríguez and Economy Secretary Kurt Honold, also announced the upcoming opening of the Westin Hotel in Tijuana.
The project will include:
- 62,600 m² of total construction
- 2,500 m² dedicated to entertainment areas
- 17,500 m² for hotel accommodations
- 15,000 m² of office space
- 25,200 m² of parking
Images shown during the presentation revealed a modern, elegant design for the hotel, which will rise on Agua Caliente Boulevard, where the former Soriana across from Paseo Chapultepec once stood.
Welcome to Baja California: Experience the Tianguis Turístico 2025
The Baja California Center has become the epicenter of tourism announcements, strategic partnerships, and cultural showcases during the Tianguis Turístico 2025.
With breathtaking culinary, musical, and artistic displays, this is a celebration you won’t want to miss. The event opens to the general public on Thursday, May 1.
