Governor Marina del Pilar Ávila Olmeda inaugurated a new bus terminal on Thursday in the heart of Valle de Guadalupe, located in the town of Francisco Zarco. The project aims to transform mobility for both residents and the thousands of tourists who flock to this world-class destination.
Starting immediately, transport companies including Aguacaliente, ABC, and Elite will operate daily routes linking the valley to every municipality across Baja California.
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Affordable Fares For Travelers
Ticket prices will range between $250 and $300 pesos (approximately $15–$17 USD) from cities like Tijuana. Visitors exploring the area can also hop on a tourist tram for just $50 pesos ($3 USD).
The improved connectivity, the governor noted, will open the door to more than 140 wineries, internationally acclaimed restaurants, and the unique experiences that have made Valle de Guadalupe a must-visit destination.
Beyond convenience, the terminal is designed to provide safety, travel comfort, and orderly growth for Baja California’s most important tourism corridor.
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A Gateway To The Heart Of Baja California
Governor Marina del Pilar described the terminal as a promise fulfilled from her election campaign, calling it a turning point for connectivity and tourism development in the region.
“This terminal is a gateway to the heart of Baja California. A modern, safe, and functional space that will allow thousands of visitors to arrive comfortably, with dignity, safely, and directly to Valle de Guadalupe,” the governor said.
She extended her gratitude to the various agencies involved in the project, including Sidurt, SICT, and IMOS, as well as the National Chamber of Passenger and Tourism Transport. The collaboration of Ensenada’s city council and the participating transport companies was also key to bringing the project to life.
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Professionalizing Transport And Service
Alejandro Arregui Ibarra, the state’s Secretary of Labor and Social Welfare, noted that the new terminal brings an opportunity to professionalize the entire tourism service experience.
To that end, the state has partnered with the Secretariat of Tourism to develop certification programs for tourism service providers, including drivers.
He added that 90% of tourists visiting the valley arrive by land, which makes it essential for transport providers to receive training in both road safety and hospitality.
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Certified Drivers
Between 7,000 and 10,000 families in Valle de Guadalupe area depend on tourism and other productive activities for their livelihoods, Arregui Ibarra stated.
That’s why the region will now feature certified drivers and tourism promoters accredited by the Conocer network, the national body responsible for labor skills certification, to ensure visitors receive the highest standard of service.
