The Guadalupe-Reyes holiday marathon comes to a close on January 6 with the celebration of Three Kings Day, a date that wouldn’t be complete without the traditional Rosca de Reyes.
Beloved by both children and adults, this iconic bread takes center stage across Tijuana, where bakeries and pastry shops offer a wide range of styles, flavors, sizes, and prices. While supermarkets carry mass-produced versions, many residents prefer roscas made fresh by local bakeries.
For those looking to skip industrial options and support local businesses, Tijuana offers no shortage of alternatives to suit different tastes and budgets. Here is a guide to some of the city’s standout bakeries offering Rosca de Reyes this season.
Livita Bakery
Founded in 2013, Livita specializes in traditional Mexican sweet bread and desserts. Its Roscas de Reyes are baked fresh daily and available in multiple sizes, either plain or filled with chocolate, cream cheese, cajeta, or guava.
Location: Blvd. Díaz Ordaz 117, Tijuana
Phone: +52 664 970 9231
Website: livitabakery.com
Minute Cake n’ Bake
Known locally for its carrot cake, this bakery also prepares traditional and filled Roscas de Reyes. Options include cream cheese with guava paste or dried fruits, offered in small and medium sizes.
Location: Blvd. Gustavo Díaz Ordaz 13251 G-503, Plaza Las Palmas
Phone: +52 664 608 0924
Panadería Gaby
Operating since 1973, this long-standing bakery prepares Roscas de Reyes using traditional methods. This season’s option includes a cream cheese–filled rosca designed for larger gatherings.
Location: Calle José Cerda, Col. Ruiz Cortines, near Tacos El Gordo
Pastelería Jacobo
With more than two decades of experience, Pastelería Jacobo offers a variety of roscas, including traditional, cajeta-filled, cream cheese, and raspberry jam options.
Location: Calzada del Tecnológico 13701, Locales 19 y 20
Phone: +52 664 973 6801
Venecia Panadería Tradicional
A Tijuana institution since 1959, Venecia continues its Three Kings Day tradition with roscas in three sizes and multiple fillings, including fruit and cream cheese.
Location: Blvd. Cuauhtémoc Sur 112, Col. Dávila
Phone: +52 664 686 5677
San José Panadería
This bakery emphasizes same-day baking and advance orders. Roscas are prepared fresh daily and available through direct purchase or delivery.
Location: C. Benito Juárez 2da
Phone: 664 500 0014
AC Gourmet
Focused on artisanal baking, AC Gourmet offers traditional, filled, and specialty “deluxe” Roscas de Reyes in various sizes and price points.
Location: Calle Galeana y Allende 7580, Col. Independencia
Phone: +52 664 638 3703
Tahona Pan Artesanal
Specializing in handcrafted bread, Tahona produces traditional Roscas de Reyes for the season, following artisanal baking techniques.
Location: Av. Manuel Doblado 109, Col. Gabilondo
Phone: +52 664 210 2645
As Three Kings Day approaches, these local bakeries provide a wide range of options for those looking to celebrate with a freshly made Rosca de Reyes while supporting Tijuana’s culinary scene.
