A California proposal that would dramatically increase the amount of alcohol travelers can bring across the U.S.-Mexico border is receiving support from officials on both sides of the border.
The issue was among the topics discussed during a recent meeting between San Diego Assemblymember David Álvarez and Baja California Tourism Secretary Miguel Ángel Badiola, who reviewed several initiatives affecting the region’s cross-border economy and tourism industry.
According to Badiola, the proposal has the support of Governor Marina del Pilar Avila Olmeda’s administration, which views the measure as an opportunity to strengthen cross-border commerce and provide additional exposure for Baja California producers in the California market.
A major change to current alcohol import limits
The proposal, known as the 2026 Beverage Importation Parity Act (AB 2751), would update California’s current rules governing alcohol imports by travelers entering from Mexico.
Under existing regulations, California residents and pedestrians crossing the border are generally limited to bringing one liter of alcohol into the state every 31 days. Supporters of the legislation argue that the restriction is outdated and no longer reflects the realities of cross-border travel and commerce.
If approved, the measure would establish a uniform limit of six liters per person every 31 days for adults entering California by land, regardless of where they live.
Supporters say local producers could benefit
Backers of the proposal believe the change could create new opportunities for Baja California’s growing wine, craft beer and spirits industries by making it easier for visitors to purchase products during trips south of the border.
The bill has already cleared the California State Assembly and continues to advance through the legislative process.
Earlier this month, it was approved by the Senate Governmental Organization Committee in a 13-0 vote and has since been referred to the Senate Appropriations Committee for review of its fiscal and financial impact.
