Beer has always been a way to represent the culture of any place, and Mexico's beer "Indio" is not the exception with his recent campaign called "Barrios Indios", which seeks to reflect the authentic side of Mexico through labels in a bottle.

There are 32 labels dedicated to symbolic elements of every state of this rich, and beautiful country, such as images representing the most famous neighborhoods. When we talk about Baja California, Avenida Revolucion, "La Revu", is the chosen one to successfully represent the culture of this colorful border city.

Courtesy: Internet

The designs were selected after a contest where people older than 18 participated to have their creation materialised in "Indio" labels. The objective was to find the perfect theme for every state, to captivate with their designs and let creativity run.

Jose Casillas, manager of Indio, stated that he was looking for emergent talent in the youth of Mexico to build a team that helped disseminate "The Authentic Side of Mexico" through designs, portraying symbolic elements of places where they were born and raised.

If you haven't seen this amazing campaign yet, then go to the nearest store and delight yourself with some of these awesome designs that show you just a tiny bit of what Mexico really represents in the hearts of every person who has stepped this country and left with a whole new perspective.

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Translated by: cristina.mora@sandiegored.com