Elected Governor Marina del Pilar visited Napa: seeks to strengthen Baja California's wine industry

She emphasized that there will be a coordination with the Napa wine region

Baja California's Governor Elect, Marina del Pilar Ávila Olmeda, visited Napa County, where she took the opportunity to reaffirm her commitment to consolidate Baja California wine on the world map through historical support and incentives, also taking care of the wine vocation of the valleys of Baja California. She also emphasized that there will be coordination with the Napa wine region, ensuring that this partnership will give this area the leadership it deserves.

Together with representatives of the Mexican wine industry, such as Hans Backoff, President of the Mexican Wine Council; Santiago Cosio, President of Provino and Victor Segura, President of the Baja California State Wine Producers Council; the Elected Governor, Marina del Pilar met with Alfredo Pedroza, Napa County District 4 Supervisor, and representatives of several vineyards in the Napa Valley. The meeting was also attended by California Senators Bill Dodd and Ben Hueso, as well as Visit Napa CEO Lindsay Gallagher and Napa Winegrowers representative Delia Viader.

Marina del Pilar promoted the National Assembly of the International Organization of Vine and Wine (OIV) 2022, to be held in November in Ensenada, the municipality where Valle de Guadalupe, Baja California's main wine center, is located.

The Elected Governor of Baja California held fruitful meetings with the most representative winemaking leaders of Sonoma and Napa, California, to share ideas and establish ties for future projects in which the wine sector of the State of Baja California will be strengthened.

Marina del Pilar Ávila Olmeda expressed that during her administration the best environmental and water use practices will be promoted to improve the quality of the wine, to have complete certainty regarding the composition of the product and to place the result of the vine at the forefront of international competitiveness.

Likewise, she pointed out that relations between the Government of the State of Baja California and local winegrowers will be strengthened, so that they can count on all the support for the development of their projects and can continue to be an economic source that places the State in the international public agenda of the industry.

"We want to take the best practices that have taken Napa to the world level and take them back to our Valle de Guadalupe, so we will promote responsible and sustainable tourism in our Valle de Guadalupe," said the Elected Governor of Baja California.

Finally, Marina del Pilar Ávila Olmeda delivered a message to the Mexican American Vintners Association (MAVA), where she expressed the importance of generating mutual support from both sides of the border, so that bi-national production and trade acquire the global leadership they deserve.

VIDEO: Marina del Pilar: "To get ahead in life you have to work hard"


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