Governor Marina del Pilar participated in Tianguis Turístico 2023, which took place in Mexico City, carried out in coordination with the Government of Mexico and the permanent coordination with businesspeople from several areas of the tourism industry, where she spoke about the importance that Baja California has as one of the most attractive places in the country in the tourism industry.

The state governor explained that 8.9% of the state’s gross domestic product (GDP) is allocated to tourism and, at the same time, the state contributes 3.4% of the national GDP figure, which puts it well above the national average and boosts it to continue attracting visitors both from Mexico and abroad.

As such, Marina del Pilar stated that the economic revenue is especially focused on the hotel and gastronomic industry, however, important earnings were also registered in other businesses and services related to the assistance of all visitors such as transportation and touring.

During her participation in Tianguis Turístico on Monday, March 27, Governor Marina del Pilar announced a strategic alliance with airline Volaris to strengthen the connectivity of Baja California by opening a flight between Mexicali, the capital of Baja California, and the city of San José del Cabo in Baja California Sur.

The sponsorship of the Baja Academy project, a certification program for travel agencies, and the design of an aircraft in Baja California that will travel through the different routes of this Mexican company in 2023 in places such as Mexico, the US, Central America, and South America were all presented. This agreement was signed by Holger Blankenstein and Martín Guillermo González Pérez, legal representatives of the company Volaris.

In addition, the governor signed an agreement with the Secretary of Tourism of Mexico, Miguel Torruco Marqués, in order to secure the coordination to promote tourism in the state through actions to improve assistance to tourists in Baja Californian federal highways and strengthen the exchange of information between both levels of government.

It also includes the delivery and equipping of specialized vehicle units to provide assistance to tourists, which will be used by the organization Ángeles Verdes, whose job is to assist tourists in the country. In addition, physical spaces are being looked up in order to set up offices of the federal agency in the region and create joint awareness frameworks through digital platforms.

Marina del Pilar highlighted that all these efforts are being led by a commission in Baja California made up of hoteliers, tour operators, chefs, winemakers, among other entrepreneurs of the tourism industry in order to position Baja California as a competitive destination and a national benchmark.

“With our Welcome to Baja California campaign we unify vocations and the value chain of our seven destinations to offer a unique and different experience to visitors. It is expected that this edition of Tianguis Turístico 2023 breaks all records with more than 80,000 business meetings, the presence of the 32 states of the country, and the participation of 685 businesses in 55 countries, as well as one thousand exhibitors,” Governor Marina del Pilar said.

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