In October, 20 of the best craft beer brands of Baja California will participate at Expo Cerveza México 2023, one of the most important beer events in the country, which will take place at the World Trade Center in Mexico City.
With an investment of 800,000 pesos the Secretariat of Tourism, in collaboration with the Secretariat of Economy, will support the best beer brands in the region which will be representing Baja California.
This is why an official announcement called "En Baja, se pasa la cheve" has been made. With this call, the state will support 20 craft brewers by paying for the pavilion and the contest. It should be noted that if you're not selected to participate, you can still send your product so it can compete.
This exhibition will take place from October 20 to October 22 at the Pepsi Center in Mexico City. An attendance of around 40,000 people is expected. There are still 5 of 20 available spaces for the Baja California pavilion. Anyone who wishes to participate should get in contact with the Secretariat of Tourism to receive more information and the requirements. Registration will be open until September 15, 2023. To register, click here.
In the previous edition, Baja California received 37 medals due to its quality, confirming that Baja California is the beer capital. Currently, the state has registered 190 craft beers, which represents 7% of the craft beer national production.
The Secretary of Tourism of Baja California, Miguel Aguíñiga, said to San Diego Red that they will choose beer from each of the municipalities of Baja California. They will be the best brands and craft beer labels, which will all form a party that will represent the state at Expo Cerveza México.
This is, he stated, one of the most important beer forums in Mexico, which works as forum to promote Baja Californian brands. Its aim is to promote the several craft beer labels and brands to potential buyers, bars, restaurants, bistros, and convenience stores. It should be noted that Baja California has been one of the most outstanding participants.At this press conference, the following people were present: the Secretary of Tourism of Baja California, Miguel Aguíñiga Rodríguez, the Subsecretary of Economy Development, Michelle Guerrero Jaimes, the president of the Beer Association of Tijuana, Rubén Valenzuela Hernández, and the president of the Beer Association of Ensenada, Francisco Talamantes Frías, as well as representatives of the beer industry of the region.
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