Dr. Simi is one of Mexico's most beloved dolls, and it has been widely requested, especially in concerts where attendants tend to gift them to singers and bands.

This is why it is not surprising that Farmacias Similares has given an unexpected turn and decided to inaugurate "Similandia". At this shop, besides offering medications, vitamins, and beauty products, you'll be able to find a variety of plushies and other souvenirs related to Dr. Simi.

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Similand is located at the Gran Sur mall in Mexico City and it has an area of 262 square meters. In addition, it has an immersive zone where visitors can enjoy a virtual dance experience with Dr. Simi.

According to what's been revealed, the executive director will evaluate the performance of this branch and if results are positive, it is possible that this concept is repeated in other cities such as Guadalajara and Monterrey.

With the Similand store that offers around 70 different types of souvenirs related to Dr. Simi, Farmacias Similares is boosting the popularity of the plushies of their character even more.

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