To better serve both international travelers and local residents, the Baja California Secretariat of Tourism is currently operating 12 permanent information and visitor information centers across the state’s seven primary tourist destinations to promote attractions, experiences, and highlight diverse itineraries throughout Baja California.
According to Tourism Secretary Miguel Ángel Badiola Montaño, the outreach network spans mobile units, dedicated service offices, seasonal pop-up locations at high-traffic spots, regional branch offices, and the secretariat’s primary headquarters at the Baja California Center.
“Our service points are designed just as much for our guests as they are for Baja California residents,” he said. “It’s vital that locals explore and appreciate the incredible tourism offerings right in our region. Discovering our state’s beauty is a key way to celebrate our identity and local pride.”
Visitor Information Centers & Support
At each service point, visitors can access bilingual printed and digital resources, available in both English and Spanish, covering popular travel routes and major regional highlights. On-site staff are available to answer travel queries, offer tailored recommendations, and direct complaints or administrative requests to the proper authorities.
For international travelers, there’s the Know Before You Go guide, a practical resource featuring essential travel tips, emergency hotlines, and clear guidance on local traffic regulations and procedures.
In addition, regional offices in Tijuana, Mexicali, Ensenada, and Valle de Guadalupe assist tourism businesses with administrative processes. These include registrations for the National Tourism Registry and State Tourism Registry, quality seal certifications, and participation in state programs aimed at bolstering the regional tourism economy.
Visitor Information Center Locations by Region
- Tijuana: The metropolitan branch operates out of the CANACO Tijuana facility. Additional information kiosks are positioned along the historic Avenida Revolución in Downtown Tijuana, as well as at the PedEast pedestrian border crossing entering from San Ysidro.
- Mexicali: The main office is located at the intersection of Benito Juárez Boulevard and L. Montejano 1 in the Esteban Cantú neighborhood. During peak travel seasons, a temporary service station opens near the City Forest, with an additional kiosk scheduled to open in the La Chinesca district in 2027.
- Ensenada: Visitors can stop by the downtown office at Lázaro Cárdenas 1477 or visit a specialized mobile kiosk at the cruise ship terminal, the first authorized station of its kind at the port.
- Valle de Guadalupe: Wine region visitors can access tourist resources directly inside the Wine and Vine Museum (Museo de la Vid y el Vino).
- Tecate: Located in Miguel Hidalgo Park, the local information point highlights scenic routes and key attractions throughout this Magical Town.
- San Felipe: Weekend pop-up stations assist travelers looking to explore this coastal destination, nicknamed the “Gateway to the Aquarium of the World.”
- San Quintín: Information on eco-tourism and outdoor adventures is available at the municipal Tourism Promotion Board as well as the Government Center office, which opened in 2026.
- Playas de Rosarito: A seasonal tourist booth operates along the main boulevard during peak travel months. Year-round administrative assistance, travel support, and formal inquiries are handled at the secretariat’s main offices inside the Baja California Center.
