Looking to draw crowds from both sides of the border, Playas de Rosarito is rolling out a packed summer lineup for 2026 featuring food festivals, live music, craft beer, and seaside events designed to lure regional and binational visitors.
From May through August, the calendar is bursting with art shows, culinary experiences, and entertainment, all part of a broader push to boost the local economy and put Rosarito front and center for travelers from Baja California and Southern California alike.
Ensenada Press Conference Sets the Stage
The summer schedule was unveiled during a press conference at the Tap Room of Canneria in Ensenada, where tourism, restaurant, and cultural leaders gathered to preview the months ahead.
On hand to share details were Horacio Bayardo, Promotion and Advertising Manager; Marco Antonio Carrillo Maza, Director of Proturismo Ensenada; Benito del Águila, Director of Artwalk Rosarito; Luis Reyes, Director of the Rosarito Beer Fest; Octavio Machado, President of Canirac Rosarito; and artist Sharina Fong.
Keep reading: Rosarito Event Guide May 19–24: Art Walk, Paella Festival & More
A Major Push to Solidify Rosarito’s Tourism Appeal
Organizers say one key goal is clear: strengthen Rosarito’s reputation as a must-visit summer destination. That means driving business to local hotels, restaurants, shops, and service providers.
They also point to a recent surge in events centered on gastronomy, urban art, and craft beer, sectors that have become pillars of the city’s tourism identity.
Related: Baja Beach Fest Unveils 2026 Lineup and Dates in Rosarito
The Season’s Hottest Events
Some of the most anticipated events include Art Walk Rosarito, Paella, Flamenco & Wine, the Sassy Fine Art Festival, the Tenth Rosarito Half Marathon, Rosarito Beer Fest, Expo Mueble Baja California, Opera by the Sea, and the Fish & Seafood Festival.
For exact dates, venues, and more details, officials are directing the public to Rosarito.org/eventos and the official social media channels of the Playas de Rosarito municipal government.
The Tourism and Conventions Committee of Playas de Rosarito (Cotuco) is also actively promoting these events to maximize their impact on the local economy.
For the latest updates, follow official social media or stop by the Cotuco Playas de Rosarito office.
Website: www.rosarito.org
Facebook: @rosaritobajanorte
Instagram: @rosarito_baja
