The Baja California Secretary of Tourism and the San Quintín City Hall have unveiled a comprehensive strategy to enhance assistance for foreign visitors as the municipality prepares for a significant influx of tourists in the region’s beaches, desert landscapes, and natural reserves during the upcoming August and September event season.
The strategy includes the deployment of tourist police officers, specialized English-language, dedicated visitor information modules, and off-road vehicles capable of providing emergency aid in remote or hard-to-reach areas.
Authorities also confirmed efforts to improve signage, accessibility, and highway maintenance across the municipality.
Training and Certification Programs for Staff
Miguel Ángel Badiola, Baja California’s Secretary of Tourism, announced that his agency has allocated resources to certify and train personnel who regularly interact with international guests.
“We have a training program in place, alongside a specific budget for certifications, the promotion of tourism culture, and a specialized English course for the tourism sector,” he explained, during the presentation of San Quintín’s event calendar.
The training initiative is designed to improve service standards for non-Spanish-speaking visitors, particularly those traveling from California, Arizona, and other parts of the United States to engage in fishing, motorsports, motorcycling, surfing, and nature-based tourism.
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Visitor Service Module Sees Strong Turnout
Badiola also reported that the recently installed service module had already attended to over 600 individuals.
He, however, did not specify the timeframe for this figure or how many international visitors were among them.
Additionally, he highlighted ongoing efforts to certify bilingual police officers and reinforce their preparedness, framing these measures as integral to the state’s broader tourism security strategy.
“We are certifying bilingual officers and continuously providing them with training to ensure they meet the expectations of our visitors,” Badiola said.
San Quintín Deploys First Tourist Police Unit
Mayor Miriam Elizabeth Cano Núñez confirmed that San Quintín has now introduced its first group of tourist police officers.
The municipality has also equipped itself with racer-style vehicles to assist tourists requiring help on beaches, rural roads, or in natural areas.
According to Cano Núñez, no security incidents involving visitors have been reported, and tourists are welcome to camp and explore various parts of the municipality safely.
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Tourism Security Roundtable Established
These assurances were part of the municipal government’s assessment presented during the conference.
Badiola also spoke about the formation of a tourism security roundtable, which brings together state and municipal officials alongside security commanders.
He noted that this collaborative mechanism was being convened for only the second time in Baja California’s history.
“In terms of security, San Quintín is a very safe municipality, extremely safe,” Badiola claimed.
Transpeninsular Highway Rehabilitation Moves Forward
On infrastructure, Mayor Cano Núñez reported that the federal Secretariat of Infrastructure, Communications, and Transportation is actively rehabilitating and maintaining the Transpeninsular Highway.
She estimated that the project could be completed in approximately five months. While acknowledging that some potholes persist, she assured that the road remains fit for tourist travel.
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Mexicali and Tecate Routes
The mayor also highlighted an alternative route connecting San Felipe to San Luis Gonzaga, Chapala, Punta Prieta, and Bahía de los Ángeles, which is a viable option for travelers coming from Mexicali or Tecate.
Secretary Badiola added that the federal government has made unprecedented investments in repaving the most deteriorated road sections, including key access points to San Quintín.
“Never before has the federal government invested so heavily in repairing the roads that were in the worst condition, and San Quintín was one of those priorities,” he stated.
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A Rich Calendar of Events in San Quintin
These measures coincide with a vibrant events lineup, featuring fishing tournaments, gastronomic festivals, a wine harvest celebration, and off-road vehicle competitions.
Several of these events are expected to draw participants from the United States and include tours through areas well beyond urban centers.
Highlights include a drag vehicle event at Playa El Pabellón, a shore fishing tournament at Playa San Ramón, the ContraMar Fest in Vicente Guerrero, and the Baja Rally, a motorcycle race traversing the municipality’s desert areas.
Tourism Offerings in San Quintin
San Quintín’s tourism portfolio boasts hiking, surfing, astrotourism, wetland explorations, and guided visits to San Pedro Mártir, Cataviña, Valle de los Cirios, and Bahía de los Ángeles.
Given the remote nature of many of these attractions, authorities stressed the critical need for adequate signage, trained personnel, and specialized vehicles to deliver assistance well beyond urban limits.
