Memorial Day is a U.S. national holiday observed on the last Monday of May, dedicated to honoring and remembering American soldiers who lost their lives while serving in the armed forces. Marked by deep patriotic significance, the day reinforces national values of service, sacrifice, and unity. Communities across the country commemorate the occasion with parades, memorial ceremonies, and by placing flags on the graves of fallen soldiers.
In Baja California, this date also holds significance, especially for tourism. Thanks to its proximity to the border, cities like Tijuana and Rosarito take advantage of the long weekend to attract thousands of American visitors, solidifying their status as popular destinations during this time. The influx of tourists boosts the local economy and strengthens cultural ties between the two regions.
Where to Celebrate Memorial Day?
1. Papas & Beer Memorial Day Weekend – Playas de Rosarito
This iconic venue is hosting its traditional Memorial Day party from May 23–26, featuring DJs, beach parties, and a Spring Break-like atmosphere that draws thousands of young visitors from California.
- Location: Tijuana-Ensenada Scenic Highway, km 41.5, Rosarito Beach
- Hours: 12:00 p.m. – 2:00 a.m.
- Cost: General admission starts at $50. VIP zones are available with reservation
2. Coco Beach – Playas de Rosarito
On May 24 and 25, this open-air nightclub in downtown Rosarito will host rapper 310 Babii, guest DJs, and lounge areas with food and cocktails for a high-energy experience.
- Location: Av. Constitución 120, Downtown Rosarito
- Hours: 12:00 p.m. – 1:00 a.m.
- Cost: General admission is $30. Drink specials available
3. Memorial Day Poker Run – San Felipe
On Saturday, May 24, San Felipe will host this 45–50 mile off-road race, where ATVs and motorcycles will collect cards to form the best hand.
- Location: Starting point in San Felipe (check official social media for more information)
- Hours: 8:00 a.m. – 6:00 p.m.
- Cost: General admission is $35
4. Rosarito Art Walk – Playas de Rosarito
On May 24 and 25, CEART Rosarito will showcase over 60 artists, live music, workshops, and local cuisine—a perfect cultural outing for all families.
- Location: Av. Oaxaca 100, Rosarito
- Hours: 10:00 a.m. – 7:00 p.m.
- Cost: Free admission
5. Hacienda Santa Verónica – Tecate
From May 23 to 26, the event “Not Just ANY Sunday – One to Honor a Legend” will feature outdoor activities, camping, motorcycle routes, and community gatherings. This private fundraiser benefits El Oasis Orphanage in Baja and honors the legacy of Malcolm Smith (considered by many as America’s most famous motorcyclist, who passed away due to Parkinson’s disease).
- Location: Tecate-Tijuana Highway km 9.5, Tecate
- Hours: All-day
- Cost: Admission from $40. Camping at extra cost
