“Artists Count” Launches $1.3 Million Fund for Artists in San Diego and Tijuana

“Artists Count” Launches $1.3 Million Fund for Artists in San Diego and Tijuana

The project aims to strengthen the binational arts sector by combining direct investment in artists with research into the workforce.

Por Eric Sanchez el April 17, 2026

Launched Tuesday, Artists Count: San Diego + Tijuana is a first-of-its-kind program designed to strengthen the regional arts sector through direct financial support and in-depth research into the working conditions of local creators.

The program is a joint effort by San Diego ART Matters and the International Community Foundation, in collaboration with the Prebys Foundation and the City of San Diego.

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What is Artists Count?

At its core, Artists Count consists of a $1.3 million fund, available to active artists in both San Diego and Tijuana. In addition, a companion study will focus on communities with the least access to resources, examining “the realities, challenges, and economic impact of working artists” on both sides of the border.

“Supporting artists at pivotal moments in their practice —and ensuring funding— is essential in a region where the high cost of living makes building a creative career increasingly challenging,” Emily Young, vice president of programs at the Prebys Foundation, said in a statement.

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How It Works

Artists interested in applying must first register and complete a short questionnaire. Those who meet the criteria will then be invited to submit a full proposal.

According to organizers, reviewers will prioritize projects that show originality, clear intent, and a compelling vision for how the funds will be used.

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Meanwhile, the research survey will dig into the professional realities of participants, including how much time they spend on their art versus other jobs, the work-life balance they’re striving for, and the structural barriers that shape their careers.

The findings will help shape public policy, funding priorities, and professional development strategies for years to come.

“In addition to funding, Artists Count is a chance to be counted and get funded — which will give us insight into how your community can better serve you,” said Rachel Laing, assistant deputy director of economic development for San Diego.

For more information or to register, visit ArtistsCount.org.

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