Why Should Brands Invest On Digital Marketing?

This article was originally published on eContact Mexico's Internet Association Bureau (IAB) defines mobile marketing as the set of marketing actions through a device that allows advertisers to establish a convenient and personal communication with the user… Because of this, it has become essential to redefine and create new relationship with mobile clients, creating an […]

April 13, 2017 at 6:39 PM PDT

Vinyl Exceed Music Streaming’s Revenue

Is it the music? That nostalgic feeling? Standing out among others or just the mere concept of having something nice and interesting at home? Whichever the reason, vinyls are far from becoming extinct (at least in the US), given that sales have increase 52% throughout the first half of the year. Numbers show that in […]

April 13, 2017 at 6:38 PM PDT

Rules For Secret Sources In The U.S. To Be Stricter

With the purpose of avoiding criminal activities, the United States has reinforced their policies and practices regarding the use of confidential informants who come in contact or are part of criminal organizations. The US Congress underwent a year long investigation, which concluded on the rectification of rules that involved the use of so called "rats" […]

April 13, 2017 at 6:38 PM PDT

Russia Launches Air Attack On Syria

This morning, the Upper House of Parliament in Russia approved bombings on the Islamic State of Syria. This was an unanimous decision, having the Kremlin already confirm the first launchings near the city of Homs (province is under rebel domain against Bashar al-Assad's government). Ministry spokesperson, Igor Konashenkov notified the media that their jets will […]

April 13, 2017 at 6:38 PM PDT

Mexican Engineer Creates Bracelet For People With The Visually Impaired

An engineer from the Monterrey Institute of Technology and Higher Education, has created a device that will easy mobility for people with visual impairments. The device is a bracelet that will its user to locate obstacles or objects within 5 meters of distance. Its creator, Marco Trujillo Tejeda, explained that the device is called Ustraap, […]

April 13, 2017 at 6:37 PM PDT

Happy International Coffee Day!

The alarm goes off. It's 6:30 a.m., you reach out to stop that horrible sound that lets you know the day has just begun. You open one eye and even though you what time is it, you're still praying for it to be Sunday and asking yourself with the sun suddenly decided to attack your […]

April 13, 2017 at 6:37 PM PDT

Kamira: Gourmet Sushi & Style Fusions

Finding sushi in Tijuana is an easy task, however, finding some place where sushi is actually good and recipes come with its own identity, now that's a different story. There are very little places where I've had the chance of tasting delicious and traditional Japanese cuisine mixed with a unique style, which is why visiting […]

April 13, 2017 at 6:36 PM PDT

NASA Finds Water On Mars

After much speculation, this morning NASA revealed their historic discovery. The big news revolves around compelling evidence that show that Earth's neighbor, a.k.a Mars, has salt water flowing among its surface. This factor increases hopes of finding life (extinct or present) among the heavenly body, as well as the possibility of having a habitable environment […]

April 13, 2017 at 6:35 PM PDT

Switzerland Will Stop Selling Volkswagen

SWITZERLAND.- Due to their fraud scandal, Volkswagen Switzerland had decided to temporally banned the sale of these vehicles throughout the whole country. This measure, announced by the Swiss Federal Roads Authority could affect the 180,000 vehicles that were ready to be sold, belonging to the Euro5 category. The organism announced that this restriction will affect […]

April 13, 2017 at 6:35 PM PDT

Can You Fool A Breathalyzer?

Sorry to disappoint you, but the answer is NO. While there might be ways to create some sort of doubt while taking the test, but this is only possible when your alcohol levels are low and the possibilities of getting into trouble are slim to none; however, once the alcohol in your blood exceeds levels […]

April 13, 2017 at 6:35 PM PDT

Mamut Brewery Gets Ready For Oktoberfest 2015

October is almost here, and for beer lovers this is one of their favorite months, whether because it starts to get chilly (hopefully) or because new beers are in season, there is no better festivity than Oktoberfest. Although this is an originally German tradition, this holiday is celebrated worldwide and Mamut Brewery in Tijuana couldn't […]

April 13, 2017 at 6:33 PM PDT

Volkswagen Has A New CEO

GERMANY.- Two days after Martin Winterkorn resigned from his position as Volkswagen's President, the company has already found a replacement, Matthias Muller, Porsche's former adviser. Through a newsletter, Muller stated that he will restore the company's reliability: "Under my leadership, Volkswagen will do everything that is possible to develop and install the strictest of control […]

April 13, 2017 at 6:33 PM PDT

Pope Francis Gives Intense Speech To United Nations

During his visit to United States, Pope Francis gave a speech to the General Assembly of the United Nations (UN) where he asked for peace and justice and condemned the greed that has affected the environment, así como The General Assembly, consisting of over 150 leaders, who are currently celebrating their 75th anniversary, listened to […]

April 13, 2017 at 6:33 PM PDT

Baja Seafood Expo 2015 Begins Tomorrow In Ensenada

TIJUANA.- Sport fishing and aquaculture is one of the many activities that contribute to the arrival of tourists in the region, making the State's Secretary of Tourism (SECTURE) join the promotion activities of the Baja Sea Food Expo's eight edition. During a press conference, SECTURE's Representative in Ensenada, Hector Guillermo Rosas Rodea pointed out that […]

April 13, 2017 at 6:33 PM PDT

COTUCO Invites Baja To The First Asian Cuisine Festival in Tijuana

TIJUANA.- The Tijuana Tourism and Conventions Committee (COTUCO) alongside the local Chinese consul, invite all residents to the First Asian Cuisine Festival, which will take place this upcoming October 3rd, on Avenida Revolución between 1st and 2nd street starting at 12:00 pm. The event has as main purpose to promote Chinese culture in the city, […]

April 13, 2017 at 6:32 PM PDT

Nickelodeon Channel For 90s Hits Ready By October

A few days ago, we found out that Nickelodeon will once again show their 90s programming on a new channel called The Splat, making many of us loose our minds with the thought of rewatching cartoons such as Hey Arnold!, Rugrats, Rocko's Modern Life, etc. The Splat will premiere on Teen Nick on October 5th […]

April 13, 2017 at 6:32 PM PDT

Pope Francis Gives Speech To U.S. Congress

Pope Francis became the first pontiff to address a joint session of Congress, and didn't hold back on issues considered too political bye some for a religious leader, especially republicans who have found themselves on the opposite side of the Pope's point of view. He gave his opinion on immigration, the death penalty, climate change […]

April 13, 2017 at 6:32 PM PDT

5 Events You Should Definitely Attend This Weekend

TIJUANA/SAN DIEGO.- Our favorite days of the week are nearly here and the best part is that there are lots of fun options available for all wallets. We don't want to overwhelm you with excitement, so we'll be brief: If you want to dance, we have something for you, or if you prefer getting into […]

April 13, 2017 at 6:32 PM PDT

The “Happy Birthday” Song Is Free Of Copyright

After 80 years of creating different version of the famous ¨Happy Birthday" tune without really knowing who was owner of its copyrights, we finally have an answer. In order to use this famous song, one had to pay royalties, but a federal judge in Los Angeles has a recently sentence that there are no legal […]

April 13, 2017 at 6:31 PM PDT

5 “End Of The World” Films You Need To Watch

WORLD.- It's no secret that today, September 23rd, has been settled as one of the many days where supposedly the world is going to end. If we go a back on previous predictions, December 21st, 2012 was allegedly the day when the planet Nibiru would collide with Earth, and in 2000 Mercury, Venus, Earth, Mars, […]

April 13, 2017 at 6:31 PM PDT