The Baja California Secretariat of Tourism is rolling out a new initiative to promote the National Tourism Registry among service providers in San Felipe, aiming to boost the destination’s competitiveness and reinforce the local tourism value chain.
As part of the strategy, the state agency recently convened a working session with representatives from the port’s hotel, business, and tourism sectors, alongside municipal officials. The meeting yielded a collaborative agenda focused on professionalizing the destination’s offerings while establishing direct channels to address the industry’s most pressing needs.
Tourism Secretary Miguel Ángel Badiola Montaño underscored his commitment to creating opportunities across all segments of every municipality, adding that training and promotional reinforcement remain cornerstones of the agency’s operational blueprint.
To that end, tour operators, guides, lodging establishments, and other service providers were encouraged to enroll in the National Tourism Registry, a federal tool that integrates them into the country’s official tourism catalog, unlocks access to institutional programs, enhances training pathways, and raises their profile within the industry.
Both the National and State Tourism Registries are free of charge and can be completed either by email or in person at the agency’s main offices inside the Baja California Center, as well as at delegations throughout the state’s municipalities.
A United Front for Destination Development
The meeting also served as a platform to unveil San Felipe’s comprehensive tourism promotion agenda, which includes upcoming awareness campaigns and strategic actions designed to elevate the municipality’s profile.
Undersecretary of Tourism Martha Inés Domínguez Uscanga reaffirmed Governor Marina del Pilar Ávila Olmeda’s commitment to forging closer ties between City Hall, the business community, and service providers. These efforts are essential to building shared prosperity and fostering community growth.
Meanwhile, Jorge Valenzuela, Operations Director of the Economic Development Council, presented plans to expand the boardwalk along the estuary and proposed incorporating more than 2,500 meters of beachfront in the hotel zone into the international Blue Flag certification program, a move that would significantly enhance the quality of the destination’s coastal amenities.
The meeting was led by Undersecretary Domínguez Uscanga alongside departmental directors, with additional participation from Mexicali Tourism Delegate Miguel Ángel Torres Sánchez, City Hall Secretary Laura Andrea López Cruz, Councilwoman Elvira Espinoza, the COTUCO San Felipe delegation, and other key stakeholders across the tourism value chain.
About the National Tourism Registry
Established under Mexico’s General Tourism Law, the National Tourism Registry serves as the official directory of the country’s tourism service providers. Beyond helping businesses stay compliant with regulations, it provides access to institutional support, strengthens sector-wide training, and increases visibility through official promotional platforms.
The call to register extends to travel agencies, service integrator agencies, tour operators, tourist guides, theme parks, spas, golf courses, car rental firms, hot-air balloon operators, and any other tourism-related service providers.
For further information on either the National or State Tourism Registry, the Secretariat has made available the phone line (664) 624 2020, the email assistance@baja.gob.mx, as well as in-person assistance at the Baja California Center offices and all state delegation outposts.
