Valle de Guadalupe is set to host an ambitious calendar of enotourism events in 2026, with a total of 20 gatherings scheduled under the “Viñadas” initiative, according to Marco Estudillo Bernal, president of the Association of Entrepreneurs of the Guadalupe Valley (EDVG).
Speaking at a press conference, Estudillo Bernal, who also serves as general director of Maglén Winery, noted that the expanded roster reflects a surge in interest from wineries, tourism operators, and emerging ventures eager to join the promotional platform.
The EDVG, which represents more than 280 businesses, reaffirmed its ongoing commitment to elevating Valle de Guadalupe as Mexico’s premier wine-tourism destination.
Mexican Wine As a Strategic Cornerstone
At the heart of the initiative is a drive to position Mexican wine as the cornerstone of a broader ecosystem encompassing fine dining, boutique accommodations, transportation, romantic getaways, natural landscapes, and world-class wine experiences.
“Valle de Guadalupe offers a one-of-a-kind blend of natural beauty, rural charm, local artistry, and premium products where the best of the sea, the countryside, livestock, and aquaculture all converge,” Estudillo Bernal said.
He further emphasized the region’s significant economic impact, noting that EDVG-affiliated businesses alone generate more than 10,000 jobs, underscoring the sector’s vital role in regional employment and economic development.
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“White Night” Viñada
Among the featured events is the highly anticipated “White Night” Viñada, scheduled for Sunday, July 5, at Ojo Azul Resort.
Attendees can look forward to wine tastings, regional cuisine, live musical performances, hot-air balloon rides, and sweeping panoramic vineyard views.
In a nod to family-friendly entertainment and national pride, the evening will also feature a giant-screen broadcast of the Mexican National Team’s match, blending soccer fandom with a celebration of Baja California’s signature products.
This year’s edition will showcase more than 20 participating wineries, culinary artisans, mixology experts, craftspeople, and local entrepreneurs, further strengthening the destination’s diverse tourism portfolio.
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Valley Beer Festival
The EDVG also announced the “Valley Beer Festival,” set for July 18 at Finca El Mirador. This family-oriented gathering will bring together over 40 breweries, wineries, and regional producers, offering a rich mix of local gastronomy, live music, cultural performances, a live mural painting, and a curated photography exhibition.
Notably, the Kumiai community will participate with traditional crafts and products, highlighting the cultural and culinary diversity that distinguishes the Guadalupe Valley.
To ease access for both local attendees and out-of-town visitors, the festival will offer shuttle service from Parque Revolución in Ensenada, along with special accommodation promotions.
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EDVG’s Ongoing Commitment to Sustainable Growth
The EDVG also stressed its continued work on long-term initiatives to strengthen the region. These include firefighter recognition programs, cleanup campaigns involving more than 60 enotourism companies, reforestation drives, and professional training workshops.
The association is also coordinating with local authorities to bolster security measures and advance employment-generation strategies, all aimed at fostering a more competitive community.
The EDVG concluded by reaffirming its dedication to promoting Mexican wine, regional gastronomy, and immersive travel experiences that have established Valle de Guadalupe, Ensenada, and Baja California as national and international benchmarks for enotourism.
For further details on upcoming events, visit www.edvg.mx/eventos or follow on Instagram at @edvgmx.
