Baja California Governor Marina del Pilar Avila Olmeda expressed her gratitude to California State Assemblymember David Alvarez for his instrumental role in passing new legislation that permits travelers to bring up to six liters of alcohol into California from Mexico.
In an official letter sent to David Alvarez, the governor highlighted that the new provision will significantly bolster cross-border relations between the two neighboring states.
The measure, designated as Assembly Bill 2751, was officially signed into law by California Governor Gavin Newsom on September 27, 2026, and is set to take effect on January 1, 2027.
Strengthening Economic and Cultural Ties Between Two States
In her letter, Governor Marina del Pilar emphasized that Alvarez’s advocacy for legislation easing the entry of Mexican wine into California marks a crucial step forward in deepening the economic, cultural, and commercial bonds between both regions.
She noted that the initiative holds particular significance for Baja California, which is home to Valle de Guadalupe, Mexico’s premier winemaking region.
The governor also paid tribute to the local community of winemakers, grape growers, entrepreneurs, and families whose dedication embodies the quality, identity, and innovative spirit of the state’s wine industry.
Related: The Definitive Guide to the Valle de Guadalupe
Unlocking New Market Opportunities for Baja Californian Wine
Expanding access for Baja California wines in California, Governor Marina del Pilar stressed, represents far more than just commercial expansion.
“It is about bringing our communities closer together, supporting businesses and jobs on both sides of the border, and highlighting the unique craft and talent that make our binational region so special,” she stated.
She went on to commend Assemblymember Alvarez for his commitment to Baja California, characterizing him as a trusted advocate and steadfast friend to the state.
Fostering Deeper Binational Cooperation
Governor Marina del Pilar also commended Alvarez’s willingness to sponsor and support initiatives that fortify the region and encourage meaningful binational cooperation.
She reiterated that California and Baja California share far more than a physical border as they share families, commerce, culture, challenges, and opportunities.
“Above all, we share a collective future,” she asserted. “Our prosperity is interconnected, and when we work together, both of our states and communities become stronger.”
Concluding her letter, Marina del Pilar reaffirmed her appreciation for Alvarez’s leadership and ongoing support, expressing optimism for continued joint efforts to advance opportunities that unite the people of both states.
