The Centro Cultural Tijuana (CECUT) is bringing back its beloved “Rosca de Reyes Monumental” celebration, set to take place this Saturday, January 11, at 1 PM around the IMAX Dome. Visitors can enjoy a free slice of a 280-meter-long Rosca de Reyes bread while enjoying a vibrant artistic program.
This cherished tradition highlights one of Mexico’s oldest customs, promoting family togetherness and cultural appreciation. Guests will also have the chance to snap photos with the Three Wise Men—Melchior, Caspar, and Balthazar.
Monumental Rosca de Reyes: A Tijuana Tradition Since 1987
Since 1987, CECUT has hosted this unforgettable event that delights both kids and adults alike. Every year, families come together to enjoy a slice of delicious rosca paired with a warm beverage, a festive atmosphere, and even the chance to win prizes.
This year, the giant rosca—one of the largest in Tijuana—will be crafted for the second consecutive year by Gastronomy students from Universidad Vizcaya de las Américas.
In 2024, Universidad Vizcaya also partnered with CECUT during the Day of the Dead Festival, earning a Guinness World Record for the largest bread mosaic. This incredible creation measured 433.18 square meters and consisted of 42,000 pieces of pan de muerto that were shared with attendees.
Artistic Program at CECUT’s Three Kings Day Celebration
1:00 PM – The Cenzontle Vocal-Scenic Choir performs festive songs, led by Rubí Ramírez.
1:20 PM – Rondalla de Reyes, directed by Jaime Alejandro Chávez, takes the stage.
2:10 PM – Cutting of the monumental Rosca de Reyes.
2:30 PM – Christmas storytelling by narrators Paco Clapés and Edith Vega.
3:00 PM – Cardones Folkloric Ballet performs regional dances with children, youth, and adults.
3:40 PM – Auka Folkloric Dance Group, directed by Alejandro Arellano, closes the program.
More January Activities at CECUT
CECUT is kicking off the year with an exciting lineup of exhibits, movie screenings, and events for all ages!
Don’t Miss These Highlights:
- “¡Arriba el Telón!” Exhibit: Opening January 31 at 6:00 PM, this exhibit takes you through the history of CECUT’s iconic showroom with artifacts and documents. Admission is free.
- Film Screenings: The Carlos Monsiváis Room will host films from the Ensenada International Film Festival, including Itu Ninu, Surgencia, Yalung Kang: Pioneers of the Mountains, and El Arranque (January 29–31). Meanwhile, the IMAX Dome will show Mystery of the Mayans, Amazonas, and Ocean Oasis from Tuesday to Sunday.
- “Pulso Remoto/Remote Pulse” by Rafael Lozano-Hemmer: This innovative, cross-border installation connects pulse signals from Tijuana to the U.S., creating a unique interactive experience.
For the full schedule of activities, visit CECUT’s official website or follow them on social media:
Facebook: Centro Cultural Tijuana- CECUT
Instagram: CECUT. Centro Cultural Tijuana
Website: https://www.cecut.gob.mx/
