This Week’s Must-See
Sailor and Dog Rescued 460 Miles Off San Diego Coast After Missing Since August
First Binational FootGolf Tournament Headed to Baja California
Xavier Becerra Unveils Housing Plan to Tackle California’s Affordability Crisis
Tijuana Mayor Ismael Burgueño Emphasizes Binational Cooperation at Border Mayors Summit
Latest News - Tourism
Baja California Weekend Lineup: Theater, Music, Films, & Horses
Discover the best cultural, artistic, and recreational events happening across Baja California this weekend.
Baja California Brings Valle de Guadalupe Wines and Regional Cuisine to San Diego Festival
The eight-day San Diego Food + Wine Festival will put Baja California chefs, traditional cooks, regional products and wines in front of an international audience.
Officials Coordinate Efforts to Streamline Tijuana-U.S. Border Traffic
Tijuana authorities are maintaining coordination with border management teams to mitigate disruptions and keep traffic moving smoothly.
Baja California Seeks to Boost Cruise Tourism with New Routes and Targeted Marketing
Baja California is moving to expand its cruise tourism sector in Ensenada through new tours and promotional campaigns.
Direct Vancouver-Tijuana Flight Set to Launch in a Month
A new direct route connecting Tijuana and Vancouver will become official within a month, bringing an end to layovers.
Baja California Explores Artificial Intelligence to Transform Tourism
The Secretariat of Tourism gathered industry leaders to evaluate digital tools while preserving the essential role of local communities.
Tijuana Pumpkin Festival Brings Autumn Magic and Halloween Thrills to Families
Don't miss one of the best events of the season and celebrate fall and Halloween at the Tijuana Pumpkin Festival!
Baja California Unveils Wellness Route Across Valle de Guadalupe
The Wellness Route features four tours blending spa treatments, local gastronomy, wine, nature, culture, and outdoor adventure.
What to Do in Rosarito This Week: Urban Art, Full Moon Music and a 15K Run
From an Arabic dance class and a photography exhibition to live music, skateboarding and a 15K training run, Rosarito has a full lineup of activities this week.
Halloween on Rails: San Diego’s Pumpkin Express Returns
Ride the Pumpkin Express at the Pacific Southwest Railway Museum! Enjoy scenic views, vintage train cars, and costume fun from $18.95.
California’s Avocado Festival Returns to Carpinteria This October
Every year, 80,000+ avocado lovers head to the Avocado Festival in Carpinteria for iconic food, live music, and family fun.
Do You Dare? Old Town San Diego Hosts Nighttime Ghost and Cemetery Tours
Step into the shadows of Old Town San Diego on a night tour through historic cemeteries, eerie sites, and ghost stories.
Autumn Jubilee Brings Apples, Pumpkins, and Festive Fun to Julian
The Autumn Jubilee will feature wagon rides, apple cider pressing, and a pumpkin patch where visitors can pick their favorite gourd.
La Ruta del Maíz Returns to Tijuana With Pumpkins, Corn Mazes and Fall Fun
Visitors can explore colorful displays, seasonal scenery and a maze while enjoying an outdoor experience at Rancho Casián.
Baja’s Ultimate Weekend Lineup: Music, Beer, & Beaches
From arts and culture to food and sports, these varied experiences make it easy to learn, play, and unwind.
Baja California to Be Featured on Kellogg’s Special-Edition Corn Flakes Boxes
A special edition of Kellogg’s Corn Flakes will showcase Baja California alongside 11 other Mexican destinations in a campaign reaching millions of households.
Carlsbad’s Flower Fields Honored as Premier US Western Destination
Ahead of its upcoming season, the world-renowned attraction lands a prestigious spot on Sunset’s 2026 Travel Awards.
Ensenada Surpasses One Million Cruise Ship Passengers
August saw a major surge in port activity, with 32 cruise ships bringing 130,062 passengers to Ensenada.
Baja California’s New Tourism Bet: Weddings, Wellness, and Experiences
From weddings to exploring Baja California as a destination, this strategy aims to give visitors more experiences during their stay.
Baja California Welcomes More Than 258,000 Vehicles Over Labor Day Weekend
Destinations such as Playas de Rosarito reached a hotel occupancy rate of 97.76% over the Labor Day weekend.